By Ted Cantu

I read something the other day I couldnt believe. It angered me. Want to know what it was? The news article I read talked about being cautious when looking for work. Apparently your boss, the one that pays your bills, has nothing better to do than run phony ads on

Monster.com

and in your local paper looking to entrap you. I found this very odd.

The other strange attitude I see recently revolves around this Feed the Pig campaign. This sends out a real subtle message upon first viewing. It scolds the viewer and looks down upon basically creating a better life for oneself. The whole idea here is to save money and live as tight as you can and to live in fear whenever possible.

Is this still America?

I have to ask this out loud because if I am not mistaken this country was built on having real balls. In fact if you go back in time youll find that people had their own businesses. This was actually the norm at one time. Somewhere during the industrial revolution we lost scope of this and jobs became the norm in 20th Century America. The idea of free spirited living slowly succumbed to living like a thrifty coward.

You dont owe the system anything. A recent episode of the news on ABC showed that the banks are not sympathetic to foreclosures. They have no problem throwing you back out on the street. You see I differ from most people. I am actually embarrassed to tell people that I attended college. I would rather be out on the street duking it out and getting into all kinds of adventures. It is the heart and soul of an entrepreneur. Id rather do that than to live in fear of a bank, existing within meager means, and to cower in front of an idiot boss.

BREAKING FREE

First of all, never look for a job while at work. This is one of the worst things you can do. Your boss has a busy schedule and who knows what he does behind closed doors. I havent worked in a corporate hell hole in years but here is a clue. You can bet that once he is in his inner sanctum he has nothing to do but to scour the web looking for clues on his staff. This is in between uploading pictures of his kids to his personal site, yapping on the blow horn, and surfing joke sites. Its another hard day in the life of a typical corporate bonehead.

You owe it to yourself to expand your horizons and to take on a new type of paycheck. Becoming an entrepreneur takes a lot of guts and a lot of knowledge. This is the kind of education that you wont get much of in an office environment.

Posting resumes on job sites is a bad idea if you are still employed. Faxing out your resume is another bad idea and will most likely get you sent to the HR office if you get caught. I suggest cheap postcards to potential business ventures. Try doing something cheap with an 800 number on it so you can check your messages discreetly. You can put together a simple newsletter and sending it out to prospects or business partners you want to meet up with.

Thanks to information technology there are a lot of ways you can mask your money seeking efforts. This includes voice broadcast, FAX, 800 numbers, newsletters, webinars, email marketing just to name a few.

To plan your escape you need to do the following.

1. Set up a 800 number with a pre-recorded message on it. This will let people know what you are offering or selling. Some 800 numbers will let people FAX in order forms to you. I found that working with 1.800.PATLIVE was a great choice. Its inexpensive and very discreet. You can have a 10 minute selling commercial on it and open up five separate lines with different offers on it.

2. Create a newsletter that you can mail out to potential business clubs and social groups.

3. Submit articles to niche publications. The beauty of this is because niche publications are so underground your boss will never know where to look. These are not like the magazines you can buy at Borders and Barnes and Nobles. Its also great for lead generation.

4. Take orders for phone consultations for what you do. You can take your calls on your lunch hour and when you get off at 5 PM. This is a great thing to do when you are just starting out and its a great way to build up your bank account while still being employed.

5. Get a merchant account so you can process orders online. Getting a web site will help you accept payment from your public. Make sure you get 50% – 100% for your services up front. Get your money up front the way lawyers do. You tell them that you work on retainer only or by project basis.

6. Set up a seminar after work at community based setting. This could be in a caf, bookstore or in an art gallery. You can get a great room at a public library. Treat the affair like an exhibition and make sure you get plenty of business cards from prospects.

7. Find out what people want. Everybody wants something in this life. Your job is to be the facilitator in this area. A lot of doctors have side projects that they cannot deliver to the public due to lack of marketing ability, there are start up companies out there that do not know how to sell online, and many professionals who would like to sell an information product. The opportunities are usually endless.

Last year the number one profession in the market place was being a business coach. With more and more people jumping the corporate ship without a life raft that need is getting bigger all the time. Sock some money away in the bank and get a feel for what you are doing before you jump the ship yourself. When the time is right you must make a clean break.

It is customary to give your boss a 2 week notice. But if your situation is really dire dont be afraid to call the thing off and bolt for the door. You have to do what is best for you despite all the nagging advice of your weekly local business columnist.

The average salary, take home pay, from a company is a little under a thousand bucks a week. It is not uncommon to get as much as $5,000 a week when you get things moving in your business. The trick is going to be making that number consistent. You will have to work with business coaches to get those high numbers to be a regular thing but it is worth it.

Heres How You Ditch Your Boss

There is one eternal truth that you must comprehend. 90% of all companies I talk to do not know how to market themselves. This is true in just about every income bracket I run across and this also includes many different types of industry. Some of their marketing woes would stun a rhino. It is mind boggling how these companies manage to stay in business month after month year after year. It is going to be your job to meet with them and figure out what they need.

The second earth shattering world truth is that companies would just as soon hire a temp, gurus, or a consultant of some sort to get them through a hurdle. As an employee your transition into hardcore business entrepreneur is going to be challenging one. Eventually you are going to have to be good at sniffing these out. Your skills will improve.

You may want to create an information based product to launch your departure from your company. Info products are always in demand for companies. Anything you can do to shorten a learning curve for a company is always welcomed, and there are many areas in which you can service. You can create a product for tutorials and training, teaching, online demonstrations and so on. Anything recorded in video and audio get a much higher price than something you would sell in a printed format. This could build up to be a sizeable nest egg. After you get your feet wet in this area and feel comfortable you can quit your job.

If you are a risk taker you can just quit without a plan like I did!

This will help you get on your feet quick and this type of brash move is not for everyone. Leaving a job on a whim was one of the greatest things I have ever done. It forced me to learn new skills and strategies.

I was able to score $5,600 bucks in 24 hours using a combination of Ebay techniques, web site marketing and my 800 number. I bet you can do the same. Everyone is an open book and has a wide range of skills and abilities that are unique to each person.

Walking Out Into The Wide Open Air

A good friend once asked, Did you ever walk out into the middle of nothing?. I knew what he meant immediately and its true, being in business for yourself can be a very scary position in life. There are no limits to how much you can make. That is the message I wish the media would project on people instead of this really lame, Feed the Pig BS. Living cowardly is not the American way. There is nothing to be gained from cowering away from your own potential and its certainly not admirable or noteworthy.

Id like to comfort your nervous nature and tell you that its okay to be scared. Its alright to be terrified of your sloth like slow moving boss with bullish overtones and bad karma. Id like to tell you that it is okay to over think the future and worry about what your coworkers will think of you for leaving your place of employment. Id like to bring your fears to rest but there is one thing that I think you should know..

. I wish I could remember the names of all my former coworkers. But the truth is I can only remember certain faces. I dont remember the full names of people I worked with in the corporate arena. I suppose that has largely to do with the fact that I feel those day do not matter much in the current scope of things. My new days of being an entrepreneur greatly outweigh those torturous long days and asinine late nights I spent in corporate life.

To do these skills well you may need some practice before you split. You will have to ditch all the fundamentals you have now in your current environment. You will have to trade in all the negative situations for powerful new ones. These will seem a bit odd at first.

Be strong.

About the Author: Ted Cantu runs

iMobile Media

(http://www.1seomichigan.com )and works out of NYC, Chicago, and Detroit, Michigan. He has the number 12 podcast show on www.podomatic.com you can listen to it here

911copywriter.podomatic.com

Source:

isnare.com

Permanent Link:

isnare.com/?aid=225632&ca=Marketing

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