Sunday, September 21, 2008

An email accidentally sent to Jeff Crouse of the Anti-Advertising Agency recently brought the controversial techniques of the advertising firm Kluger Agency under fire.

“I’m writing because we feel you may be a good company to participate in a brand integration campaign within the actual lyrics of one of the worlds most famous recording artists upcoming song/album,” the email read, offering to place Jeff Crouse‘s fake brand, Double Happiness Jeans, into the songs of popular artists. It was posted on his blog along with a reply that mocked Kluger and brought ridicule and criticism against Adam Kugler and his agency. According to Crouse, Kluger emailed him once again to claim it had been an automated email, and later requested that Crouse remove the post and comments criticizing himself and his agency, threatening a $150,000 lawsuit against Crouse for defamation.

Kluger Agency is known for advertising brands like Abercrombie & Fitch, Mercedes-Benz, and Nike by inserting the brand names in the songs of popular artists like Mariah Carey, Black Eyed Peas, Fall Out Boy, Pink, Lady GaGa and Ludacris. Kluger, founded in 2006, represents over 170 corporations and focuses on well-known record labels.

Kluger and his PR team have come forward defending the advertising techniques, stating that they do not have songs made just for the products in question and do not infringe on artistic integrity. “Now, we don’t want an artist to write a song specifically to promote a brand, we just feel that if it’s a product that’s admired by the artist and fits his/her image, we now have the capability of leveling out the playing field and making things financially beneficial for all parties involved,” he was quoted saying to Wired.

However, the agency’s website shows video examples of its product placement, with brand images and names often being repeated, pointed at, praised, or being the basis of the song. The website also advertises that “a successful ‘brand-dropping’ campaign will imprint [the] brand name and product into your market’s subconscious”.

Wednesday, December 24, 2014With the English-language Wikinews continuing to increase the amount of original content published, we take a look back at some of the eighty-plus original reports from our contributors during 2014.

Monday, September 12, 2005

The Federal Emergency Management Agency (FEMA) is being criticized for misallocation of personnel in the wake of Hurricane Katrina. FEMA representatives said they requested volunteers from fire departments around the U.S., to handle its community relations campaign. However, a document FEMA sent to local fire departments asked for firefighters with very specific skills and who were capable of working in “austere conditions”. Fire departments around the nation responded by sending crews to the FEMA staging ground in Atlanta. Some of these crews were unaware that they were only going to be used for public relations work. Others, however, merely hoped that FEMA would allocate them to rescue and damage control operations once it saw their qualifications.

The firefighter’s objections are particularly poignant as one of FEMA public relations training seminars coincided with New Orleans Mayor Ray Nagin plea for firefighters on national television, to relieve his own exhausted crews. It is unclear if FEMA’s request for firefighters prevented any municipalities from responding to Mayor Nagin’s request.

Some firefighters have objected to their use as FEMA public relations officers because their municipalities must bear the cost of their salaries, as well as endure reduced firefighting capacity. FEMA has stated that it sought to use firefighters to avoid background checks required of federal employees.

Firefighters began receiving their assignments Monday, September 5th. Among these was a crew of 50 assigned to tour the devastated areas with President Bush and the press.

Wednesday, June 22, 2011

Brazil has located an isolated group of indigenous, uncontacted people in the Brazilian Amazon rainforest, the Brazilian National Foundation of Indians (FUNAI) announced today.

FUNAI, a state agency, uses aerial expeditions to avoid impacting uncontacted people and invading their land. The agency’s policy is to avoid maintaining any human contact with untouched tribes.

Clearings in the Javari river valley reservation were first identified by satellite; the group’s existence was only verified later by air flights over the area. The flights established the existence of three clearings with four straw-roofed buildings, known as malocas, which may shelter over 200 Indians. Also visible were areas where crops such as bananas, maize and perhaps peanuts were apparently being grown.

FUNAI’s Javari valley coodinator told the Brazilian news agency Estado that both the croplands and the malocas “are new” and are estimated to have been used “for at most one year”.

Amorim said, “[T]he Amazon region contains the majority of untouched tribes without any contact with the exterior in the World.” And he said the recent findings highlight that the Javari valley holds, “the greatest concentration of isolated groups in Amazonia”.

The newly identified group is located close to Brazil’s border with Peru in the huge Vale do Javari reservation. Fourteen known uncontacted tribes have been spotted there and up to eight more are suggested by aerial evidence. Altogether, there are about 2,000 individuals in the reservation, according to Amorim.

He said that their culture and their very survival is threatened by illegal removal of the area’s natural resources, as well as many other intrusions of civilization, but most of Brazil’s indigenous groups have not changed their languages or traditions. FUNAI estimates that the recently discovered tribe likely belongs to the pano language group.

Brazil’s indigenous peoples have tenaciously fought for their legal right to reclaim their traditional lands which were allotted to them in Brazil’s 1988 constitution stating that all indigenous ancestral lands were to have their boundaries clearly marked and returned to tribes within five years.

Wednesday, December 10, 2008

According to East African Seafarers’ Assistance Programme Kenyan chapter head, Andrew Mwangura, the Greek freighter MV Captain Stephanos and all its 19 crew, consisting of 17 Filipinos, one Chinese and a Ukrainian, had been released late Monday, after 78 days in captivity. It was unclear, however, if any ransom was paid. The Philippine Department of Foreign Affairs said that “there are [still] 91 Filipino seafarers on board six ships still with Somali pirates.”

Somali pirates seized the Bahamas-flagged vessel on September 21 near the Horn of Africa, as the bulk carrier, was cruising in the Gulf of Aden en route and transporting coal to Europe. The captors locked the crew inside the vessel and they were not fed well. The vessel is now headed to Italy and will sail from there to Greece, to meet the ship owners.

Reuters reported that “a surge in attacks at sea this year in the busy Gulf of Aden and Indian Ocean off Somalia has pushed up insurance costs, brought the gangs tens of millions of dollars in ransoms, and prompted foreign warships to rush to the area.”

Friday, June 5, 2009

Data from the United States Labor Department says that the unemployment rate in the U.S. has reached its highest level in over 25 years, namely 9.4%.

The job loss rate, however, was only 345,000, which is the lowest monthly job loss rate since September of last year. Analysts had predicted that the loss could be as high as 525,000.

The news suggests that the US economy may be improving, as the job loss rate, which peaked at 741,000 jobs this January, has started to ease.

“Even as we see things start to stabilize and hopefully grow again, we do know that unemployment tends to lag, and so that the unemployment rate is going to be high and probably stay high for a while, precisely because that is sort of the normal pattern as we come out of recession,” said an economic adviser for the White House, Christina Romer.

Since the recession officially started in December 2007, the economy has shed over six million jobs, with 14.5 million residents now unemployed.